Implicit in any proclamation that technology will solve big problems (in the world or in our businesses) is that first a human being, or group of us, will conceive, organize, develop and then use technology to solve that big problem. When technologists and alpha-geeks leave this piece out we are leaving out what is so hard about solving problems. Human factors of visionary leadership and innovation are ground zero for solving big problems. So is a richer, more complex way of seeing the world. Missing this piece accounts for why Web 2.0 often fails inside the enterprise and why the highways aren’t filled with electric cars.
As Web meets World connecting the promise of technology to the innovative capacity of human beings is the transformative act of our times. Unlocking that creativity from current constraint-based, status quo thinking in business and politics is the challenge of the 21st century.