Web 2.0 Expo comes to NYC

I am excited to be speaking at the upcoming Expo in New York -but more interested in hearing from this year’s line-up of speakers. Over the past few years the focus of the Expo has become a more sophisticated spectrum from alpha-geek to business-practical; from technology to social. As usual my focus will be [...]

Digital Storytelling – off the shelf

Back in the early ’90s The Men’s Wearhouse’s George Zimmer would come on the radio and play audio recordings of happy customers. It always struck me that this was the quintessential, brilliant campaign. Open up a phone line and let your customers tell their stories. Then broadcast those stories to other [...]

Web 2.0 Presentation

Here is a basic Web 2.0 overview (shortened due to time constraints) that I just gave to a group in Detroit:

McKinsey: The state of “Web 2.0″ holds some surprises

Despite being a McKinsey subscriber, I had three separate people send this report to me via email (one was my dad). By that measure it is definitely good viral marketing. The report was created from a survey of roughly 2,000 executives.
The chart that caught my attention appears below. [...]

Crowdsourcing – Weapons of Mass Creation

A nice, big-picture view of Crowdsourcing a.k.a. Open Innovation, from Jeff Howe of Wired.

The real question keeps coming back to how companies effectively harness this creative energy and create value. Meaning – how do traditional businesses earn revenue and pay salaries when all the value-creation is hemorrhaging out into the crowd?
The [...]

Starbucks – Episode 2: The Clone Wars

Starbucks has gotten a lot of attention recently. From the Return of the Jedi, Howard Shultz, come to save the Republic from the evil empire, to the launch of their idea exchange, to the imminent closure of 600 stores.
Peter Merholz of Adaptive Path has the latest, this time on the opportunity of reimagining the Starbucks [...]