Crowdsourcing – Weapons of Mass Creation

A nice, big-picture view of Crowdsourcing a.k.a. Open Innovation, from Jeff Howe of Wired.

The real question keeps coming back to how companies effectively harness this creative energy and create value. Meaning – how do traditional businesses earn revenue and pay salaries when all the value-creation is hemorrhaging out into the crowd?
The [...]

Starbucks – Episode 2: The Clone Wars

Starbucks has gotten a lot of attention recently. From the Return of the Jedi, Howard Shultz, come to save the Republic from the evil empire, to the launch of their idea exchange, to the imminent closure of 600 stores.
Peter Merholz of Adaptive Path has the latest, this time on the opportunity of reimagining the Starbucks [...]